Why American Storefront?
American Storefront was created to make it easier for shoppers to discover products made in America.
Origin labels are often unclear. "Made in USA," "assembled in USA," "designed in USA" and "American company" mean different things, so we show the difference on every product.
We are an independent, consumer-focused site. We are patriotic but not partisan, and we do not take political positions.
How we label products
Made in USAVerified. We documented a source for U.S. manufacture, shown on the product card.
Made in USA claimThe brand says so, but we have not confirmed it yet.
Assembled in USAAssembled here, and parts may be imported.
American brandAn American company, with product origin not verified.
[PLACEHOLDER: add a short, truthful note about who runs American Storefront and why, if you wish.]